BTS Jin in the Liquor Industry? The Story of ‘Jinny’s Lamp’ & ‘Igin’

 

 

BTS’s Jin has taken on a new challenge! 🎤✨ But this time, it's not on stage—it's in the world of traditional Korean liquor.

Jin launched his own liquor brand, ‘Igin’, which gained attention with the ‘Jinny’s Lamp’ project in collaboration with celebrity chef Baek Jong-won. What makes this brand unique is that it’s not just a celebrity-backed marketing strategy, but a real collaboration with traditional liquor masters to create high-quality Korean spirits. 😍

Now, let's take a closer look at Jinny’s Lamp & Igin’s main products.

 

🍏 Igin Apple Gin - Innovation in Korean Distilled Spirits

📍 Product Name: Igin Apple Gin
🍏 Alcohol Content: 40%
🌾 Ingredients: Korean rice & apple (Yesan local specialty)

✔ Premium gin crafted in collaboration with traditional liquor masters
✔ Made with local ingredients from Yesan (rice + apple)
✔ A fusion of classic gin aromas with the essence of Korean traditional liquor

 

 

📌 What does it taste like?

• The distilled rice base provides smoothness, while the fresh apple aroma offers a clean, refined finish.
• Less dry than Western gin, but with a flavor that pairs well with Korean cuisine.

📌 Recommended ways to drink

🧊 On the rocks: Enjoy with ice to fully appreciate its natural flavors.
🍸 Cocktail: Mix with tonic water, apple juice, or other ingredients to enhance its fruity aroma.

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🍸 Jinny’s Lamp - Jin’s Essence in an RTD Cocktail

📍 Product Name: IGIN Sour Tonic, Sweet Tonic (RTD Cocktails)
💛 Alcohol Content: 4%
🍉 Available Flavors:

• Apple + Plum 🍏🍑
• Apple + Watermelon 🍏🍉

✔ Low-alcohol cocktails that are easy and enjoyable for everyone
✔ Conveniently packaged in cans
✔ Design and branding inspired by BTS Jin’s unique style

 

 

📌 What does it taste like?

• A light and fruity cocktail with a perfect balance of sweetness and freshness.
• Easy to drink and pairs well with various foods.

📌 Recommended ways to drink

🥤 Straight from the can: Chill and enjoy immediately.
❄️ With ice: Add ice for an extra refreshing experience.

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🔥 What Makes Jinny’s Lamp & Igin Special?

✔ Korean traditional liquor goes global: Not just a celebrity brand, but a project to share the true value of Korean spirits worldwide. 🌎
✔ Collaboration with Baek Jong-won & liquor masters: Ensures top-notch quality and flavor, backed by experts.
✔ A K-pop star in the liquor industry: Jin’s direct involvement has sparked massive global interest.